One of the things that will likely remain constant is that if you rely on Facebook for your online presence, you will always be changing and updating – mostly because they like to change things up quite often. This time it looks like the changes are preparing them for increasing revenues within the Facebook Ad system.
Change is Good Donkey!
Don’t get me wrong, I love Facebook just as much as the next guy. But, I have to admit that I am terrible at adding content to my Facebook page, and my friends know that I am also terrible at adding content to my personal account. I log in once in a while and leave funny (actually I am the only one that thinks they are funny) comments on other people walls.
I think that your Facebook page is essential to your online presence for your business. I also advocate that you should have an actually website address, and if you want to participate with your community, you should probably have Twitter as well. It’s tough to keep up.
I can help you if you would like to learn more about these changes. I am in the process of updating my Facebook page. Sign up below to keep up with the new changes for local online marketing.