If your company website is not mobile-ready, you've been missing out on potential customers. When mobile users try to access websites that are not mobile responsive, it's a frustrating experience.
Most of these searchers move on to your competitors' websites and never return to yours. These are lost leads.
Google just added another mobile user benefit this past week.
Here’s the info from Tech Crunch.
“Google announced a major update to its mobile search results pages today. Whenever your query brings up a video, Google will now show you a silent six-second clip to help you decide if it’s actually a video you want to see.” - https://techcrunch.com/2017/08/18/google-brings-six-second-video-previews-to-mobile-search/
This is a big deal, especially if you’re not mobile friendly, and maybe even bigger if you don’t use video. You should be doing both.
More than 60% of all Google searches are now performed on mobile devices. So Google's overall goal with this update is to provide a faster, smoother experience for mobile searchers.
When mobile users try to access websites that are not mobile-ready, it's pretty much a waste of time. In order to match mobile users with the most beneficial websites based on their searches, this algorithm update will ensure that mobile-friendly websites get the most search engine attention.
Basically, if your site is not mobile-ready, it will suffer lower rankings on Google when users search for your type of products and services on their mobile devices.
On the flip side, if your website is mobile-friendly, you may experience an increase in rankings; especially in cases where most of your competitors haven't optimized their websites for mobile.
What should you do?
1. Make sure your website is mobile-ready. This may sound like a no-brainer, but just because your website looks fine on a desktop or laptop does not mean that it is the same for mobile devices.
Google has provided a free “Mobile Friendliness” tool where you can test your website for mobile.
Here's the link:
You can tell within a few minutes whether or not your site meets the basic standards for mobile optimization.
2. If your website is not mobile-ready, it’s time to change that. Whether you go with a complete mobile-responsive website re-design or a stand-alone mobile website, take measures as soon as possible to ensure your business is not negatively impacted by this major update.
Having a website that is optimized for mobile viewing is critical. Not only is it important for providing convenience to your mobile customers and prospects; it’s now a major factor in how well these mobile consumers can find your website when searching online for your type of products and services.
All of the sites we create at TRB Digital are mobile friendly. Call today if you want more information, or would like some advice for making sure that your business is always ready to serve your customers online.