Just like offline, your reputation is vital to your success. In a local business word of mouth can be your best marketing tool. When you’re online this can be magnified. Let’s talk about the importance of reviews – and let’s remember that Google reviews are the king of reviews.
Build Those Reviews
Most people who are in the market for your product or service are going to start with a Google search of you. This will hopefully lead them to your Google My Business listing, and all of your positive 5-star reviews. It’s very important that you have at least 5-10 5-star reviews. These reviews will help with your conversions, this helps with sales, and also build traffic to your site, which amplifies the whole system in your favor.
Put Reviews on Your Website
Don’t be afraid to brag about what others are saying about you. These are well-earned kudos and nothing to be taken lightly. These reviews will build your online reputation and offline reputation for years into the future.
Make it a habit to ask for reviews from happy customers, and put them on your website. Reward those who do with giveaways, promos or coupons, and this will also build positive word of mouth. The more places that you advertise your happy customers, the better the return will be for your local business.
Use Reviews in Your Marketing
One of the best digital marketing strategies you can employ in your advertising is your reviews. It could be as easy as making an ad that is entirely positive reviews of your business and then targeting that ad in your local market. If you’re not using targeting and retargeting, then you are missing out on a lot of potential business.
Build Your Brand
A big problem for many local businesses is trying to find content for the website. Adding fresh content is very important for organic SEO results, so it should be a strategy that you employ on a regular basis.
Use your reviews as your content. Create a video, do a podcast, or write an article focusing on how you are providing a positive experience, product or service for your customers. This will build your brand and increase your local exposure. If done over time, you will start to see an increase in visits to these posts and other content.
Keep Building Your Digital Marketing Strategy
It seems obvious, but the fact of the matter is that most business owners are not leveraging their positive reviews. Make it a priority and it will pay itself back time and time again. A small effort now will reap rewards for years to come.
We can help you build a system for getting and sharing your reviews. Contact TRB Digital Services today to chat and we can get the ball rolling for your business success!