What is Search Engine Optimization (SEO)?

So many people think that search engine optimization is a complex, technical process that is part magic and part google trickery.  The actual process is easier than you may think.

Describing SEO

Search engine optimization (SEO) is the process of increasing the online visibility of a website or a web page in a search engine's organic results. The higher and more frequently your website appears in the search results list, the more visitors you will receive from search engines like Google and Bing. You can build up authority for your search terms by having other sites link back to yours. You will keep your rankings when you establish authority over a long period of time.